About Me

Michelle is a passionate, self-motivated and results-oriented brand development professional with over a decade of experience in the beauty industry, focusing on e-commerce strategy, retail planning, beauty industry merchandising & marketing distribution, product development, beauty industry trends and digital marketing. She has successfully partnered with companies including L’Oreal, Dermalogica, Procter & Gamble and Estee Lauder on both traditional marketing and digital campaigns. She's incubated brands of all sizes and specialties, ranging from niche to global. Michelle customizes her offering for each brand based on their specific needs and challenges. 

Michelle has a B.S in Psychology and holds a State of California Department of Consumer Affairs - Esthetician License.  She is a lifetime member of the National Psychology Honor Society, Psi Chi and Golden Key National Honor Societies.

She's a native of Los Angeles and resides in Dallas with her husband and 4 daughters.